The last day of digital marketing with Mark Staton has come. There has been laughter, there has been tears, but above all there has been learning. This was a real crash course in the tools that are out in the industry that are being used to improve ROI within marketing channels. It is hard to keep up in the age of digital and this class always seems to be evolving. So what did I learn?
I learned that your output is only as good as your input. Nothing comes over night. As a class we learned about how to blog, we all set up wordpress accounts. As an introduction we learned about inbound marketing and the importance of engagement, and how inbound is where we want to be in today’s business market. Then came the value and the power of SEO and what you can do to improve your status on search. We talked about content and it’s importance, Google +, Social Media and the roles it can play, SQL, Code Academy, Twitter, Hootsuite, Analytics, Personalization, Mobile marketing, Digital wallets, and Co-creation. We covered a lot of ground in a short period of time. Through this course Mark pushed us to get certified in Hootsuite and Google Analytics. By no means does this make us all experts in digital but it has given us a core foundation to build upon and to be able to speak intelligently in a professional environment.
We took time to do Google hangouts with many Western Washington Alum who are now in a wide variety of jobs within marketing arena. This was really helpful because it tied in the real world dimension and how the things that we were learning applied. I enjoyed getting listen to these professionals talk about what they do in their day to day work lives. This can be especially helpful if you are entering into a field that is as ubiquitous as marketing can be. We were able to talk to people in SEO, media buying, email campaigns, the dudes from Quirky and social media.
This class started out, a little rough; I had no prior experience to blogging, and sharing my writing with others. (As you could probably tell) It did become easier overtime, and I felt like this was one of those rare occasions in school, where you learn something that directly applies and translates into what you could be doing in your next job. So for that I am grateful and am glad that I had the opportunity to take this class.